There were various tools that were mentioned by Knight and Starin within their website that will be helpful in the creation of any multimedia story, however a few that stood out to me were those of co authoring, hyperlinks, and feel.
An idea that hadn’t come to mind before, that of co authoring, presented the idea of a sculpting work where the relationship between the writer and the reader is based around collaboration and creation, thus allowing the final product to be one that is co authored. Instead of a reader just passively going through a piece of writing, as is common in many forms of publication, they are able to become “actors and participants.” This idea is interesting because it enables the writer to create a site that is consciously created with the intent of having readers become writers and participants, thus sculpting the way the story is told and presented to be one that is accessible and engaging. Knight and Starin mentioned various tactics for executing this, for example allowing the reader to write out parts of the story, that would be saved within the piece, thus creating their own touch on the writing. Other ideas could include the importation of photos, audio, etc. belonging to the reader, thus creating a visually co authored piece. Lastly, Knight and Starin mentioned the idea that we are always coauthoring stories in terms of liking, commenting, and sharing stories to enable broader audiences to view and see them; the way we interact is in essence always a process of co authoring pieces.
Another tool that the writers discussed is the use of hyperlinks which enable the connection of various sites and the implementation of traversing, the movement from one media platform to the other. As described in the writing, hyperlinks enable the “following of one object to another,” which can allow a reader to interact with work from various writers whose work all supports or promotes similar or new ideas, thus offering a multifaceted opportunity for readers to become educated. Through the process of interacting with many forms of information, “layers of knowledge,” are created that are cumulative and well rounded. I believe this could be useful in any story as it allows not just one voice or writer to be heard, but instead multiple. The use of hyperlinks also enables stories to not be told in a linear way, but instead in one that may navigate a reader through various levels that don’t necessarily follow traditional writing, specifically journalistic forms of writing.
Lastly, an aspect that I would like to implement within my own writing is that of emotional design, as described by Knight and Starin as "[the use of] psychology and craftsmanship to create an experience for users that makes them feel like there's a person, not a machine, at the other end of the connection.” The use of emotion within design and execution of storytelling is crucial in connecting readers to content and something that creators of multimedia pieces should be oriented their focus upon. Through the use of video, audio, and photo, readers are able to be connected with subjects and creators in ways that words by themselves are unable to do.
Through Knight and Starin’s work, various tactics were presented, both new and old, that create an overall consensus of what multimedia writing should be. Their tactics will thoroughly be used amongst my own writing as I embark on a closer relationship with multimedia writing and the connection of readers to the work that I am creating.